The Policy will explain how we collect your personal data and what specific uses we have. Some of the data we collect is publicly available, while others are only collected with your explicit consent.
Please note that the Policy allows you to request that your data be deleted from the Website the servers completely. To do so, please get in touch via the Contact page.
What Information Does the Website Collect?
The Website collects information that is publicly available such as your IP address and location. The Site may collect additional information based on how it evolves, but any such changes in the information should be noted down in the Policy.
Presently, the Site uses very little data, and only so much to help identify consumer needs and interest. Some additional information about each browsing session may be collected through Cookies.
The Site needs additional information about optimization metrics, such as bounce rate, engagement, most visited pages, and average time spent per page to better tailor the Website product in a way that makes it more appealing to consumers.
In no way is this information to be used outside these purposes. Besides, the Site may run a dedicated newsletter to inform you about upcoming promotions you may find interesting. Such information is processed with due care and only used for the purposes stated here and in the following section.
Specific Uses of Your Information
The Website has three main uses for any information it collects from you. These uses may change over time, but they will always be reflected in the Policy. Please keep in mind that the information the Site collects is not always used, or it may be used at a later time.
- Marketing Communications – The Site uses your information, whether this is IP, email addresses, or anything relevant, to communicate promotions, and let you know about updates. The data collected from you that is used for marketing communications serves the purpose of informing interested parties about important upcoming developments on the Site.
- Third-Party Service Providers – The Site will use data to optimize specific aspects of its offer. As such, the data collected is used to gauge engagement, the average time readers and consumers spend on each page, and what pages and materials are most popular on the Website. Third-party service providers that use the data collected from consumers include Google Analytics, Ahrefs, SEOSurfer, and other relevant tools used purely to optimize the Site’s offer.
- Affiliates in the Site’s Network – Last but not least, the Website may communicate information within a network of an affiliate that it works with. Such transfers of information must be pre-approved, however, and are subject to regulatory scrutiny.
Extraordinary Uses of Data
Apart from the above-stated scenarios for the use of personal data, the Website will also be obliged to provide relevant authorities with information in the event that the Site is petitioned to do so.
Data is provided to the relevant authorities in order to comply with the law or protect rights. If personally identifiable information is available to the Site and federal or New Jersey authorities have a legal right to it, the Site may be legally obliged to provide such information to the authorities.
A court order is usually required for the Site to comply with such a request from authorities. The use of personal data can serve as the basis of legal defense or establish or exercise the Site’s legal rights.
Information may also be exchanged to other parties in the event that the Site experiences insolvency or bankruptcy. If this is the case, the Site may be forced to close down or sell its intellectual property to someone.
In the event this happens, the Site is no longer responsible for your personal information, and the party purchasing the entity or person purchasing the Site will have to establish binding rules for handling your personal data.
Cookies and Why the Site Uses Them
So, What Are Cookies?
Cookies are small files that are automatically saved on your computer or device when you visit the Website. The purpose of cookies is to allow the Website to remember your preferences and actions, login and language, font size, and so on.
Over time, you may adjust the experience, and these adjustments to your browsing sessions will be stored in the cookies. The cookies are used to allow the Site to create the best and most tailored experience a consumer expects.
Cookies Must Be Accepted for the Best Experience
To enjoy the most authentic experience and to be able to browse through the Site without any issues, you must accept cookies. Alternatively, you can opt-out of cookies any time you wish, but keep in mind that this would restrict your use of the Website or in the very least slow down navigation.
What Cookies Are There?
The Site differentiates between two main types of cookies. There are the so-called necessary cookies that are downloaded to make sure that the Website is displayed properly on your device. Cookies are an important part of any website, and they create the basis on which the web experience is possible.
The other type of cookies is those that are not necessary, but they can be placed on your device or computer to boost the website’s performance. Some of the cookies the Site uses are specifically created for the purposes of collecting important information such as browsing habits, how long you have spent at a certain part of the Website, and so on.
If you ever want to delete cookies, you can do so. Simply go to your browser and find the option that allows you to remove the cookies. You can also set your browser to reject cookies automatically.